Anyone in sports marketing and sponsorship knows who the primary players are inside the advertising of sports. 스포츠토토 , broadcasters, owners of teams, events and equipment and the professional athletes and fans all have their role to play. The marketing of sports has constantly been an adaptive art which often calls for constant adjustment to satisfy that insatiable desire by fans for much more active experience and contact with their beloved teams and athletes.
This season in 2012 there is the possibility that the location of broadcasting may locate a breach in the wall structure of invulnerability which it has been enjoying for the last 50 years. For the first time, a brand new technology has emerged for broadcasting of sports that broadcasters don’t have a monopoly or first right of refusal on usage. This technology is live video streaming of events. This may signal the start of a race between other players in advertising of sports as well as sports sponsorship to see who could win the day as well as provide fans with a new and unique experience. Live video technology allows the transmission of any event, competition or game live to the supporters of its via the internet, without the need of about 33 % party between the event as well as the fan. That’s right, sports fans. This technological innovation could possibly cut out the broadcasters from this specific portion of the advertising and marketing game. But, is that a wonderful thing or even a terrible thing?
Aspect of the astounding value of sports is the revenue gained by fighting broadcasters bidding against one another for rights to broadcast events. Would the sponsors which pay so dearly to the broadcasters to display their brands be ready to part company, albeit simultaneously or temporarily from the symbiotic relationship the sponsors have together with the broadcasters? Imagine teams taking advantage to talk directly with the supporters of theirs. This’s what live video streaming enables them to do. That suggests no broadcast media filtering, analysing and being paid out for doing what they have done for over 50 years. Imagine, sports organizations creating the own media companies of theirs, or maybe having an internal media department to say the least. If you doubt the global acceptance of streaming video, you must have not heard of YouTube. Anywhere in the world have you been? Online video has by far the most online daily traffic amongst anything online.
YouTube becomes much more special daily website traffic each day than Facebook. Websites with streaming video develop more link juice from Google because of the organic nature of visits verified by more moment on the site watching streaming video. The broadcast game could possibly have a new gorilla in the booth as teams realize they can generate broadcast experiences traditional broadcast media find impossible to put together. Hunt for this to become a pattern which often will get bigger and bigger throughout 2012 as teams give real time interactive experiences with their teams during games. The problem really is the way the broadcast media take action to this changing reality. The partnership between sports broadcasters and sports properties has had an ebb and flow history. Time is going to reveal whether the broadcasters think of an extraordinary way of getting involved, or even to manage this new technology for the teams.